BRAND CHARACTERISTICS OF MOBILE TELECOMMUNICATIONS SERVICE PROVIDERS AND CONSUMER BUYING BEHAVIOUR IN NIGERIA  

2021-04-10
This study focused on the effect of brand characteristics on consumer buying behaviour of mobile telecommunication service providers in Nigeria. The study used data collectedfrom 630 respondents using survey research ...

BRAND EQUITY AND CUSTOMER PATROANGE OF ELECTRONIC PRODUCTS IN RIVERS STATE.  

2020-10-16
The findings showed that there was significant relationship between perceived quality and customer loyalty of electronic products in Rivers State and its environs; also that perceived value have significant relationship ...

BRAND EQUITY AND CUSTOMER PATROANGEOF ELECTRONIC PRODUCTS IN RIVERES STATE  

2020-10-10
BRAND EQUITY AND CUSTOMER PATROANGEOF ELECTRONIC PRODUCTS IN RIVERES STATE

BRAND EQUlTY AND CUSTOMER PATROANGE OF ELECTRONIC PRODUCTS lN RIVERS STATE.  

2020-10-19
This determine the relationship between brand equity and customers patronage of electronic products in River state.

BRAND MANAGEMENT AND MARKETING EFFECTIVENES OF BOTTLED WATER PRODUCERS IN RIVERS STATE.  

2020-09-18
The study investigated the impact of brand management on competitiveness of selected bottled water producers in Rivers State. Six research questions were posed and six hypotheses were tested. The study ...

BRAND MODERNIZATION AND CONSUMER BUYING BEHAVIOUR OF BEVERAGES IN ILORIN METROPOLIS, KWARA STATE  

2022-08-29
Modernization is a phenomenon which has been receiving little attention in Nigeria marketing environment. This therefore calls for concern in consumer buying decision. As a result, indigenous beverage brands have ...

BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD AND RESTAURANTS IN RIVERS STATE.  

2019-11-22
The study examined brand positioning and customers patronage with a particular reference to fast food and restaurant in Rivers state. Primary and secondary data were used for the study and ...

BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD AND RESTAURANTS IN RIVERS STATE.  

2019-11-16
The study examined brand positioning and customer patronage with a particular reference to fast food and restaurants in rivers state.

BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD RESTAURANTS IN RIVERS STATE,  

2019-11-11
BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD RESTAURANTS IN RIVERS STATE,

BRAND POSITIONING STRATEGIES AND COMPETITIVENESS OF SOFT DRlNK MANUFACTURlNG FIRMS IN SOUTH-SOUTH, NIGERIA  

2021-09-01
This study explored brand positioning strategies and marketing competitiveness of soft drink manufacturing firms in south-south Nigeria, The aim of this study was to detennine the relationship between dimensions of ...