BRAND MODERNIZATION AND CONSUMER BUYING BEHAVIOUR OF BEVERAGES IN ILORIN METROPOLIS, KWARA STATE  

2022-08-29
Modernization is a phenomenon which has been receiving little attention in Nigeria marketing environment. This therefore calls for concern in consumer buying decision. As a result, indigenous beverage brands have ...

BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD AND RESTAURANTS IN RIVERS STATE.  

2019-11-22
The study examined brand positioning and customers patronage with a particular reference to fast food and restaurant in Rivers state. Primary and secondary data were used for the study and ...

BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD AND RESTAURANTS IN RIVERS STATE.  

2019-11-16
The study examined brand positioning and customer patronage with a particular reference to fast food and restaurants in rivers state.

BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD RESTAURANTS IN RIVERS STATE,  

2019-11-11
BRAND POSITIONING AND CUSTOMERS PATRONAGE OF FAST FOOD RESTAURANTS IN RIVERS STATE,

BRAND POSITIONING STRATEGIES AND COMPETITIVENESS OF SOFT DRlNK MANUFACTURlNG FIRMS IN SOUTH-SOUTH, NIGERIA  

2021-09-01
This study explored brand positioning strategies and marketing competitiveness of soft drink manufacturing firms in south-south Nigeria, The aim of this study was to detennine the relationship between dimensions of ...

BRAND POSITIONING STRATEGIES AND COMPETITIVF:NESSOF SOFT DRINK MANUFACTURING FIRMS IN SOUTH-SOUTH, NIGERIA  

2021-06-06
The correlational research design was adopted. The population of the study consisted of 19 registered soft drink manufacturing firms in south-south Nigeria. A sample size of I 04 managers was ...

BRAND STRATEGY AS AN EFFECTIVE TOOL FOR CORPORATE IDENTITY  

2018-10-16
This study examines brand strategy as an effective tool for corporate identity in first bank plc,osogbo,the major objective was to investigate the effect of target auidence on corporate identity,to investigate ...

BRAND VALUE AND STUDENTS PREFERENCE OF RESTAURANTS IN IGNATIUS AJURU UNIVERSITY OF EDUCATION RUMUOLUMENI.  

2018-01-17
This study investigated brand value and student's preference of restaurants in the Ignatius Ajuru University of Education, Rumuolueni, Port Harcourt. The purpose of the study was to ascertain why students ...

BRANDING AS AN EFFECTIVE TOOL IN PRODUCT DIFFERENTIATION IN THE DETERGENT INDUSTRY IN NIGERIA: A case study of Unilever Nigeria. Plc, Oregun Lagos.  

2009-07-23
Branding as one of the strategic devices for gaining and/or maintaining a competitive advantage in the marketplace is being used by different detergent producing company. The purpose of this study ...

BREAKFAST MEAL AND ITS DIETING EFFECT AMONG JUNIOR SECONDARY SCHOOL STUDENTS IN OMOKU OGBA/EGBEMA/NDONI LOCAL GOVERNMENT AREA (ON ELGA), RIVERS STATE, NIGERIA.  

2015-11-07
The study focused on breakfast meal and its dieting effects among Junior Secondary School students in Omoku, Ogba/Egbema/Ndoni Local Government Area (ONELGA) of Rivers State during the 2015/2016 academic session. ...