EFFECTS OF MARKETING STRATEGIES ON NEW PRODUCT PENETRATION IN NIGERIA: A STUDY OF EMZOR PHARMACEUTICALS  

2025-01-11
The successful penetration of new pharmaceutical products into competitive markets is largely determined by the effectiveness of marketing strategies employed by firms. This study examines the effects of marketing strategies ...

THE INFLUENCE OF HUMAN RESOURCE POLICIES ON EMPLOYEE PERFORMANCE IN FEDERAL CAPITAL DEVELOMENT AUTHORITY (FCDA), ABUJA.  

2025-12-01
This study examined the influence of human resource (HR) policies on employee performance in the Federal Capital Development Authority (FCDA), Abuja. The need arises following the issue of inconsistent systems ...

Entrepreneurship and Cultural Dynamics in Nasarawa State: A Perspective of Entrepreneurial Success Factors Applying Hofstede’s Aultural Dimensions (Power Distance, Collectivism, Masculinity  

2025-05-24
This study examines the entrepreneurship and cultural dynamics in nasarawa state,focusing on three cultural dimensions: power distance, collectivism, and masculinity. A survey research design was adopted, with a determined sample ...

INFLUENCE OF STRATEGIC MARKETING ON THE PERFORMANCE AND GROWTH OF SELECTED SMES IN ABUJA  

2026-02-01
This study examined the effect of strategic marketing practices on the performance and growth of Small and Medium Enterprises (SMEs) in Abuja, Nigeria, focusing on market segmentation and targeting, positioning ...

CORPORATE GOVERNANCE AND FIRM PERFORMANCE: A STUDY OF DORRISDAY GLOBAL SERVICES LTD, ABUJA  

2025-01-24
The dissertation examined the effect of corporate governance mechanisms on the firm performance of Dorrisday Global Services Ltd, Abuja. The study adopted a descriptive survey research design. Based on a ...

IMPACT OF MACROECONOMIC INDICATORS ON CORPORATE PERFORMANCE IN MANUFACTURING COMPANIES IN NIGERIA (1985-2024)  

2025-06-01
The performance of manufacturing companies in Nigeria, a key contributor to economic growth and job creation, is influenced by fluctuations in macroeconomic indicators such as GDP growth rate, inflation rate, ...

EFFECT OF CORPORATE GOVERNANCE ON ORGANIZATIONAL PERFORMANCE (A STUDY OF MTN MOBILE COMMUNICATION NIGERIA LIMITED ABUJA)  

2025-08-01
This study examined the effect of corporate governance on organizational performance (a case of MTN Mobile Communication Nigeria Limited Abuja). Research questions guided the study. A Descriptive survey method was ...

NOU242341044_ocred.pdf  

IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON THE CONDUCT OF ELECTORAL PROCESS IN AKWA-IBOM STATE, NIGERIA  

2025-06-01
This study examined the impact of Information and Communication Technology on the conduct of the electoral process in Akwa Ibom State, Nigeria. The study was guided by five objectives, namely ...

EFFECT OF BANK OF INDUSTRY SERVICES ON SME PERFORMANCE IN AMAC, ABUJA. NIGERIA  

2025-06-04
Small and medium-sized enterprises are widely acknowledged as critical drivers of economic growth, innovation, and employment generation, particularly in developing economies. The study set out to examine the effect of ...