FRANCHISING ARRANGEMENT SAND MARKETING PERFORMANCE OF TEXTILE DISTRIBUTORS IN SOUTH-EAST, NIGERIA  

2021-08-08
the study cosponsored five hundred (500) textile distributors. A sample size of two hundred and seventeen(217) were determined using Krejcie and Morgan table. Convenient sampling approach was employed to reach ...

GREEN MARKETING ORIENTATION AND CUSTOMER SATISFACTION OF PAINT MANUFACTURING FIRMS IN SOUTH SOUTH NIGERIA  

2021-08-08
The study found a strong positive and significant relationship between green packaging and customer satisfaction (customer preference, repeat patronage and customer loyalty). Based on these findings, it was concluded that ...

ASSESSING WAYS OF DEVELOPING PROFESSIONAL COMPETENCIES OF AGRICULTURAL EXTENSION OFFICERS IN RIVERS STATE  

2021-08-08
The study will cover all the Agricultural extension officer in Rivers State. Emphasis will be on both the field and non-field extension officers. The study will be limited lo all ...

INNOVATIVE LEADERSHIP PROCESS AND PERFORMANCE OF HOSPITALITY FIRM IN PORT HARCOURT METROPOLIS, RIVERS STA TE  

2021-08-09
the study investigatcd the relationship between innovative leaders process and performance in hospitality industry in Port Harcourt dimension of innovative leadership process such as idea creation idea evaluation and idea ...

Sensory Marketing Strategies and Customers Engagement in Fast Food Restaurants in Rivers State  

2021-08-11
This study aims at empirically examining the extent to which sensory marketing strategies relates to customers' engagement under the moderating influence of customer emotion. The problem which necessitated this study ...

HUMAN CAPITAL DEVELOPMENT AND INSTITUTIONAL PERFORMANCE OF STATE OWNED TERTIARY INSTITUTIONS IN RIVERS STATE  

2021-08-13
The study adopts both descriptive and inferential statistics in its assessment of the distributions and testing of the hypotheses. Instruments for the variables were also assessed for reliability using the ...

SERVICE FAILURE RECOVERY AND CUSTOMER LOYALTY IN NIGERIA AIRLINE INDUSTRY.  

2021-08-17
The aim of this study was to explore the relationship between service failure recovery and customer's loyalty in Nigeria airline industry A conceptual framework was developed and it indicate the ...

CONTENT MARKETING STRATEGIES AND SALES PERFORMANCE OF INDEPENDENT PETROLEUM MARKETING FIRMS IN RIVERS STATE  

2021-08-19
The respondents' responses on the extent to which price regulation relates to expansion showed that the variables are to a great extent related. The null hypothesis 1 was rejected and ...

DIGITAL MARKETING CHANNELS AND BRAND PERFORMANCE OF DEPOSIT MONEY BANKS IN PORT HARCOURT.  

2021-08-19
This study examined the relationship between Digital Marketing Channels and Brand Performance of deposit Money Banks m Port Harcourt. The specific objectives of the study was to determine the extent ...

DIGITAL SECURITY IN INITIATIVES AND CUSTOMERS ENGAGEMENT OF DEPOSIT MONEY BANKS IN SOUTH- SOUTH NIGERIA.  

2021-08-22
This study aims at evaluating the relationship between digital security initiatives and customers' engagement of deposit money banks in South-South Nigeria. The problem that called for this study was the ...