THE IMPACT OF ADVERTISING AS A SURVIVAL STRATEGY IN MASS MEDIA ORGANIZATION (A CASE STUDY OF RHYTHM 93.7 FM)  

2021-10-24
This research work examined the Impact of Advertising as a Survival Strategy in Mass Media Organization (a case study of Rhythm 93.7FM). This study was carried out in mass media ...

THE IMPACT OF DIGITALIZATION ON THE BROADCASTING MEDIA IN NIGEIA (A CASE STUDY OF NTA PORT HARCOURT)  

2021-10-24
The purpose of embarking on this study was to provide a well-detailed account on The Impact of Digitalization of the Broadcasting Media in Nigeria.

THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA'S IMAGE AND REPUTATION (A STUDY OF RADIO RIVERS 2FM STERIO - 99.1 FM PORT HARCOURT)  

2021-10-24
The researcher considered it necessary to research on "the role of mass media in branding Nigeria's image and reputation" Using Radio rivers 2 fm stereo Port Harcourt as a case ...

FACTORS AFFECTING THE QUALITY OF BROADCASTING PROGRAMMING (A STUDY OF RADIO RIVERS II FM STEREO PORT HARCOURT)  

2021-10-26
This research is on "Factors Affecting the Quality of Broadcasting Programming (A Case Study of Radio Rivers II FM Stereo Port Harcourt). Radio is a tool that uses voice, sound, ...

THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA'S IMAGE AND REPUTATION (A STUDY OF RADIO RIVERS 2FM STERIO - 99.1 FM PORT HARCOURT)  

2021-10-26
The researcher considered it necessary to research on "the role of mass media in branding Nigeria's image and reputation|". Using Radio rivers 2 fm stereo Port Harcourt as a case ...

CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL RESILIENCE (A CASE STUDY OF NIGERIA AGIP OIL COMPANY LIMITED, PORTHARCOURT)  

2021-10-26
This study investigated relationship between corporate social responsibility and organizational resilience in Nigeria Agip Oil Company Limited, Port Harcourt.

STORE BRAND & PURCHASE INTENTION OF STUDENTS IN KENULE BEESON SARO-WIWA POLYTECHNIC, BORI.  

2021-10-26
This study empirically examined the relationship between store brand and purchase intention of student in Kenule Beeson Saro-Wiwa Polytechnic, Bori. The study adopted a survey design and a self-administered questionnaire ...

WORK ENVIRONMENT AND EMPLOYEE PERFORMANCE A STUDY OF SELECTED ORGANIZATION IN PORT HARCOURT)  

2021-10-26
The purpose of this study is to determine the impact of work environment on employee performance in selected organizations in Port Harcourt, Rivers State.

FISCAL ACCOUNTABILITY IN THE NIGERIA PUBLIC SECTOR; A WARNING MODEL FOR ECONOMIC RETROGRESSION  

2021-10-26
This study examined fiscal accountability in the public sector as a model. The retrogressive specific objectives of the study were to examine the extent to which: fiscal transparency, financial reporting ...

SERVICE RECOVERY INITIATIVES AND CUSTOMER SATISFACTION OF HOTELS IN SOUTH-SOUTH NIGERIA  

2021-10-26
The study examined "service recovery initiatives and customer satisfaction of hotels in South-South Nigeria". The population of study covered all sales and marketing managers, housekeeping managers and information technology managers ...