NEWSPAPER READERSHIP PATTERN AMONG THE NIGERIAN YOUTH (A STUDY OF MASS COMMUNICATION STUDENTS OF ABRAHAM ADESANYA POLYTECHNIC  

2019-09-09
The purpose of this research work is to determine newspaper readership pattern among Nigerian Youth, using Mass Communication students of Abraham Adesanya Polytechnic as study. Consistency theories and Social learning ...

USE OF SOCIAL MEDIA AS INSTRUMENT FOR PUBLIC RELATIONS IN TERTIARY INSTITUTIONS (A STUDY OF ABRAHAM ADESANYA POLYTECHNIC, IJEBU IGBO)  

2019-09-09
Social media have changed the pattern of corporate communalities, affecting the ways public relations campaigns are formulated, disseminated and measured. The power over the message is no longer the exclusive ...

IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA  

2019-09-09
The past fifteen years or more, the world has played host to a lot of technological innovations of functional value to the mass media. With these innovations came so alternations ...

RADIO FREQUENCY CLUTTER AND IMPACT ON LISTENING HABITS OF UNDERGRADUATES. (A STUDY OF LEAD CITY UNIVERSITY STUDENTS)  

2019-09-09
The purpose of this research work is to determine: radio frequency clutter and impact on listening habits of undergraduates using Lead City University students as a study. It is obvious ...

IMPACT OF ONLINE NEWSPAPER ON THE READERSHIP PATTERN OF ABRAHAM ADESANYA POLYTECHNIC STUDENTS  

2019-09-09
Online newspaper are sources of information that can facilitate self-development, while internet use is high in many Nigerian universities.

THE IMPACT OF PHONE-IN PROGRAMMES (A STUDY OF "HARD TALK" ON SPACE 90.1 FM IBADAN, OYO STATE)  

2019-09-09
The purpose of this research work is to determine the impact of phone-in programmes, using "hard talk" on Space 90.1 FM as a study. Uses and Gratification Theory was used ...

IMPACT OF CELEBRITY ENDORSEMENT ON PRODUCT SALES (A STUDY OF TROPHY BEER)  

2019-09-09
Advertising is integral part of the society and economic systems for both consumers and business. It helps to deliver carefully prepared messages to target audiences thus facilitating marketing programs of ...

IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA  

2019-09-09
Undoubtedly, information and communication technology (ICT) have offered a great deal of opportunities for the teeming beneficiaries, but not without salient hiccups which makes it impossible for the rural populace ...

IMPACT OF PRICING POLICIES ON THE ROFITABILITY LEVEL OF AN ORGANIZATION (A Study of Nig. Stork Exchange)  

2019-09-09
Farley and Simpson (2009) observed that large discrete changes in the reserve ratio resulted from board action affecting the level and structure of reserve requirements. ln particular, the introduction of ...

INTERNET AND ITS ROLE IN PROPAGATING THE FIGHT AGAINST CHILD ABUSE IN NIGERIA  

2019-09-09
The study shines light on the role of the internet in pushing the fight against child abuse in Nigeria. It looks closely at the concept of internet and child abuse ...