NEWSPAPER ADVERT AS AN EFFECTIVE MEANS OF BRAND PROMOTION. (A STUDY OF GLOBACOM)  

2019-09-09
r-. This Paper looks at the role played by newspaper advert as un effective means of brand promotion. (A study of Globacom), with particular references to university students in selected ...

ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER (A STUDY OF BABCOCK UNIVERSITY ILISAN  

2019-09-09
This study examines the attitude of female mass communication students of Babcock University Ilisan towards journalism as a career. The quantitative survey method was adopted for the study. The population ...

THE IMPACT OF PHONE-IN PROGRAMMES (A STUDY OF "HARD TALK" ON SPACE 90.1 FM IBADAN, OYO STATE)  

2019-09-09
The purpose of this research work is to determine the impact of phone-in-programmes using "hard talk" on Space 90.1 FM as a study. Users and Gratification Theory was used for ...

PERCEPTION OF TEENAGERS ON OBSCENE CONTENTS ON SOCIAL MEDIA  

2019-09-09
The research was embarked on to help teenagers find a balance between their social media exposure and effective usage. The researcher was able to look deeply into how social media ...

IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA  

2019-09-09
Undoubtedly, information and communication technology (ICT) have offered a great deal of opportunities for the teeming beneficiaries, but not without salient hiccups which makes it impossible for the rural populace ...

INTERNET AND ITS ROLE IN PROPAGATING THE FIGHT AGAINST CHILD ABUSE IN NIGERIA  

2019-09-09
Although different authors have pointed out certain sustaining factors of child abuse most of the identified factors are theoretical postulations. There is the need to carry out studies that would ...

EVALUATION OF THE ROLE OF TWITTER TOWARDS CAMPAIGN AGAINST DRUG ABUSE AMONG POLYTECHNIC UNDERGRADUATES (A STUDY OF ABRAHAM ADESANYA POLYTECHNIC)  

2019-09-09
The purpose of this research work is to determine the evaluation of the role of twitter towards campaign against drug abuse among Polytechnic undergraduates, using Abraham Adesanya Polytechnic students as ...

IMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA  

2019-09-09
The Past fifteen years or more, the world has played host to a lot of technological innovations of functional value to the mass media. With these innovations came so alternations ...

CREDIBILITY OF INDIGENOUS RADIO STATIONS IN THE PRESERVATION OF YORUBA CULTURAL HERITAGE (A STUDY OF FRESH FM IBADAN)  

2019-09-09
The purpose of this research work ís to determine the credibility of indigenous radio stations in the preservation of Yoruba cultural heritage, using Fresh FM 105.9 Ibadan as a study_ ...

TV ADVERTISEMENT AS A TOOL FOR INFLUENCING GAMBLING DECISION OF NIGERIAN YOUTHS  

2019-09-09
The relationship that one has with their money determines whether they will reach their objectives when they decided to gamble. Winning money in gambling may also thwart success as it ...